free tool

CAC Payback Period Calculator

How long until you recoup your customer acquisition cost? Measure your cash efficiency.

inputs

Your Metrics

Customer Acquisition Cost ($)

Total cost to acquire one customer

Monthly Revenue per Customer ($)

Average monthly revenue from one customer

Gross Margin (%)

Revenue minus cost of goods sold

timeline

Your Results

Enter your metrics and click Calculate to see your payback period

Want to accelerate payback?

Ad Prophet AI analyzes your full acquisition funnel to find ways to reduce CAC and accelerate payback across all channels.