free tool

LTV:CAC Ratio Calculator

The single most important metric for sustainable growth. Know whether you're building a business or burning cash.

inputs

Your Metrics

Lifetime Value

Avg Revenue/Customer/Month ($)

Gross Margin (%)

Avg Customer Lifespan (months)

Acquisition Cost

Total Marketing Spend ($)

New Customers Acquired

verdict

Your Ratio

Enter your metrics and click Calculate to see your LTV:CAC ratio

Want to improve your ratio?

Ad Prophet AI identifies exactly where to reduce CAC and increase LTV based on your actual account data.