free tool
The Real Profit Calculator
See your true unit economics after every cost. ROAS alone is a vanity metric. This tool reveals your real profit per order, lifetime customer value, breakeven CPA, and the ROAS you actually need.
your numbers
Input Your Metrics
Order Economics
$
Your average cart value at checkout
%
Sales tax as a percentage of order value
%
What % of your products are returned
Margins & Costs
%
Revenue minus cost of goods sold
$
Shipping, packaging, handling per order
Customer Behavior
%
What % of customers make a repeat purchase
x
Number of repeat purchases per repurchasing customer
the truth
Your Unit Economics
Enter your numbers and click Calculate
to see the truth behind your ROAS