Agency new business
Ad Prophet vs the LocaliQ Google Ads Grader
A grader scores an account you can open. A prospect read helps you win the account first.
The direct answer
Use LocaliQ's free Google Ads Grader when you can sign in to an account and want a quick score. Use Ad Prophet's Free Growth Read when you are pitching a prospect and have no access yet. It starts from a domain and reads the business, buyer, market, and competitors in about 5 minutes.
At a glance
| LocaliQ Google Ads Grader | Ad Prophet Free Growth Read | |
|---|---|---|
| Best job | Quick score of an account you can open | Prospect read before a pitch |
| Starts from | Your Google sign-in and access to the account | A domain |
| Needs account access? | Yes. You sign in with Google and grant access. | No for the Free Growth Read. Yes for the connected audit. |
| What you get | An account score, insights, and next steps, graded on 10 key metrics | A read of the business, buyer, market, competitors, and a first campaign opportunity |
| Cost | Free | Free, no card |
| Changes your account? | No | No. Ad Prophet reads and recommends. |
Competitor facts come from each company's own public pages, checked on October 13, 2026. Check their pricing pages for current prices.
When to use each
Job 1: score an account you can already open
If a client or a new hire has shared Google Ads access, a grader gives a fast first look at account health.
LocaliQ Google Ads Grader
It is free. It grades the account on 10 key metrics, including wasted spend, Quality Score, and impression share, and lists next steps.
Ad Prophet
The connected audit checks the account against the business and its buyers and ranks the fixes. First insights come in under 2 hours, and the full analysis lands within 48 hours.
Job 2: prepare for a pitch with no access
Before a first meeting, the prospect has not shared the account. A grader cannot run without sign-in, so the read has to come from public evidence.
Ad Prophet
The Free Growth Read starts from the prospect's domain and returns a read of the business, buyer, market, competitors, and a first campaign opportunity in about 5 minutes. The agency subscription includes 10 client-ready reads a month for new-business pitches.
What each tool does well
LocaliQ Google Ads Grader
A free, instant audit of an account you can sign in to, with a score, insights, and suggested next steps.
Fits best: Small businesses and agencies that want a quick first check of an account they can open.
Source: LocaliQ: Google Ads Grader
Ad Prophet
Reads a prospect from its domain before you have access, then gives you a point of view to bring to the first meeting.
Fits best: Agencies that pitch new business and want a source-backed read of the prospect. Ad Prophet reads and recommends. It does not run campaigns.
Source: Ad Prophet: Free Growth Read for agenciesAd Prophet: pricing and agency subscription
Common questions
Is there a free Google Ads grader?
Yes. LocaliQ offers a free Google Ads Grader. You sign in with Google, grant access, and it grades the account on 10 key metrics. Ad Prophet's Free Growth Read is also free and works from a domain, so it fits prospects you cannot access yet.
Can a Google Ads grader audit a prospect I do not have access to?
Not an account-based grader. LocaliQ's grader needs you to sign in with Google and grant access to the account. For a prospect, use a tool that works from public evidence, such as Ad Prophet's Free Growth Read, then confirm details once the prospect shares the account.
Does Ad Prophet change Google Ads campaigns?
No. Ad Prophet reads and recommends. Its analysis does not change anything in the account. Your team decides what to change.
Sources and method
Each fact about another company comes from that company's own public page. We left out anything we could not check. Products change, so check each site before you buy.
- LocaliQ: Google Ads Grader (checked on )
- Ad Prophet: Free Growth Read for agencies (checked on )
- Ad Prophet: pricing and agency subscription (checked on )