The Ad Prophet field guide
A better question.
A clearer growth decision.
Practical guides for the pitch, the account review, and the next budget decision. Each includes a method, an example, and a free worksheet.
Start before account access
Agency prospect research: a template for a stronger first meeting
Read the guide and get the worksheet →
Leave with one useful point of view, three facts to confirm, and a clear request for the next meeting.
Public evidence → Discovery questions → A testable next step
Make the next account move count.
Explore the free calculators →Client account planning
Google Ads audit checklist: what to check before adding budget
The output is a ranked decision list with a source, owner, and success measure for each action.
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Lead generation
Google Ads lead quality: find why cheaper leads do not become customers
Find the stage where value disappears before you change targeting, forms, or budgets.
Read the guide →
Growth economics
Break-even ROAS: calculate the return your margin actually needs
Use contribution after all relevant variable costs. Gross margin alone can understate the return your ads need.
Read the guide →
AI search visibility
AI visibility audit: measure where your brand appears and what to improve
Use the audit to choose useful page improvements. A prompt score alone cannot prove traffic or revenue.
Read the guide →