Tools Built for the Way Marketing Actually Works
No fluff, no locked dashboards. Run the numbers that actually matter (ROAS, LTV, CAC, margin) before you make your next move.
More free tools
avg CPL reduction with funnel clarity
What's Your Lead Actually Worth?
Not all leads are equal. Most are overvalued.
Map your full funnel from first click to closed deal. See your real cost per qualified lead, not just the vanity CPL your agency reports.
Find the leads worth chasing and stop paying for noise.
average margin loss hidden from view
The Real Profit Calculator
Revenue is vanity. Profit is sanity.
Input your COGS, shipping, ad costs, and returns. Get your true margin after every cost: the number that actually determines if you're building a real business.
See what you actually keep after the fees, returns, and ad spend.
minimum healthy LTV:CAC ratio
Are You Overpaying for Customers?
Your LTV:CAC ratio tells you if growth is sustainable.
Calculate the ratio that separates scaling brands from sinking ones. A 3:1 LTV:CAC is healthy. Under 1:1 means you're paying to lose money.
Find out if your growth is real, or just expensive.
avg payback period in ecommerce
When Do You Break Even?
How many months before your ad spend pays back?
Find your CAC payback period and know exactly when you're cash-flow positive. Most brands don't know this number. The ones that do scale faster.
Know exactly when you stop losing money on every new customer.
These tools give you a snapshot. A full Ad Prophet audit has 2,600+ scoring inputs reviewed per live audit and delivers a dollar-quantified roadmap.
See Your Future