Google Ads audit
Google Ads audits for agencies.
Turn account data into a clear order of work. Ad Prophet reviews Google Ads campaigns, search terms, conversions, and budgets, then connects the findings to a forecasted growth plan your team can use.
Built for agencies managing clients spending $30K+/month on Google Ads.
The free read uses public sources and takes about 5 minutes. The full Google Ads audit requires a paid account-connected analysis.
What the audit covers
Five questions behind a useful Google Ads audit.
A Google Ads audit reviews account setup and performance to identify what needs attention. The useful output explains the evidence, the next action, and the gaps that need more data.
01 / Campaign structure and settings
Does the account setup support the client's goal?
Review campaigns, ad groups, keywords, and settings alongside the available performance data. Connect each finding to the business goal before choosing a fix.
02 / Search terms and buyer intent
Which searches deserve attention?
Review available query data for relevance, cost, and conversions. Separate possible search-term cleanup from useful demand that needs a better message or landing page.
03 / Conversion evidence
What do the reported conversions mean?
Check the available conversion data and tracking readiness. A recorded conversion alone does not prove a qualified lead or a profitable customer. Bring business outcomes into the review where they are available.
04 / Budget and growth assumptions
What evidence supports the next budget decision?
Review spend and performance with the account's economics and forecast inputs. Keep forecast assumptions visible so the client can assess the plan before changing spend.
05 / Ad message and landing page
Does the page support the promise in the ad?
Review message match, the path to action, trust, and tracking readiness. Add the website findings to the account review so the workplan covers the steps after the click.
The deliverable
A ranked workplan your agency can use.
The account-connected analysis brings the account review, website conversion findings, and growth forecast into one report. Use the ranked fixes to decide what your team should address first and what needs a test or more evidence.
First insights surface in under 2 hours. The full analysis lands within 48 hours. Analysis starts after payment and a Google Ads connection. Forecasts depend on the available data and stated assumptions; they do not guarantee a result.
For a closer look at how the work fits your review process, see Ad Prophet and agency audits.
Before you connect
Start with public evidence. Add account data when ready.
Use the Free Growth Read when you are researching a prospect or want to see the product first. It starts with the website and confirmed business facts. It gives you one buyer and campaign direction, creative examples, and source limits.
The free read has no ad account access. It cannot measure the client's ad spend, conversions, or return on ad spend. The paid analysis adds connected account evidence for the full audit.
Agency pricing depends on the number of client spaces you need. See the analysis options and agency pricing to choose the next step.
Account access
The analysis leaves campaign decisions with your team.
Connect Google Ads through Google's official sign-in. Google does not offer a narrower read-only version of its standard Google Ads API permission. Ad Prophet uses the connection to read account data for analysis.
The audit does not change campaigns or spend your money. You can disconnect at any time. Read how the connection and analysis work for the permissions and data-use details.
Prepare the review
Bring the business goal into the account discussion.
Confirm the client's goal, target customers, conversion meaning, and available business outcomes before you review the findings. An account's cost per conversion needs that context.
Use the lead value calculator to work through a sales funnel, or the ecommerce profit calculator to explore product economics. Your inputs are planning assumptions until you check them against the client's records.
Your next prospect
See a growth read before connecting an account.
Start with a prospect's website. Confirm the business facts and competitors, then review the public evidence in your free read.
Get a Free Growth Read for Agencies